Content marketing means promotion with the help of creating and publishing content. This content can be used to promote various products or services. For example, in e-commerce, you use interesting product descriptions and stunning product images for marketing. As a result, you get leads and conversions.

Business-to-Business (B2B) marketing, however, is a little different. In this type of marketing, businesses try to sell their products/services to other businesses instead of customers. It is a very important source of revenue and can not be overlooked. Implying strategies for increased B2B leads can be very profitable.

There are a number of content marketing tools that can assist businesses to increase their B2B sales. This article is going to cover such tools. But first, let's talk about some things that these tools can improve.