David Yockelson, Distinguished VP and Gartner Fellow, joins James Kaikis, Chief Revenue and Experience Officer at TestBox, to explore the rapidly evolving world of demo automation.

As an interactive demo expert, David shares insights to help GTM leaders make sense of demo technologies-covering interactive demos, live demos, and product tours-and how to leverage each to optimize sales and marketing alignment. They also discuss the role of Product-Led Growth (PLG), signal-based selling, and the power of targeted account engagement to drive conversions and improve pipeline efficiency.