Associated with
Larry Kim
Posted Nov 17, 2021
•
4 min read
What, Exactly, Determines Your PPC Keyword Price?
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
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