Associated with
Lizz Kannenberg
Posted May 27, 2020
•
5 min read
Social Spotlight: Visa and how to pivot with empathy during a crisis
Social has become the primary stage for proving that a brand understands what its audience is experiencing and can adjust its communication with consideration and empathy. Visa has been able to demonstrate both empathy and optimism by making quick, thoughtful and appropriate adjustments to its social strategy.
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