It's an Omnichannel World: How AirAsia & Muuv Labs Are Personalizing in Real Time
Associated with
Madhur Goswami Madhur Goswami
Sue Lin Teo Sue Lin Teo
Kim McCallum Adams Kim McCallum Adams
9 min read
It's an Omnichannel World: How AirAsia & Muuv Labs Are Personalizing in Real Time

How do AirAsia and Muuv Labs market to customers who are constantly on the go? The answer: Both brands personalize their customer journeys to treat their customers as individuals across all touchpoints on their journey.