There has never been a more exciting time to work in marketing and sales. With each new wave of technology, companies have access to data-driven insights to connect with their audiences more directly and deeply than ever before.
But organizations haven't quite kept pace with the potential brought by technology. Many marketers adopt new tools while still following a Mad Men-era playbook. These are the awkward adolescent years of digital. With cartoons and case studies, this talk will frame the right marketing and sales mindset needed to take advantage of the modern digital world.