Everlytic, along with 170 marketers, recently hosted a business breakfast to present findings from two comprehensive studies on South Africans' interactions with marketing emails. The event received positive feedback, with attendees praising the insights and labeling it as insightful and inspiring. Everlytic's Managing Director, Walter Penfold, mentioned that the studies aimed to address the frustrations of marketers by providing local email marketing data to aid in making strategic decisions and measuring campaign effectiveness against benchmarks. The event was lauded for its valuable content and organization.