Data Speaks is an attribution platform that helps ecommerce brands understand the return on investment (ROI) of every marketing channel. We caught up with Zeke Camusio, CEO of Data Speaks, to talk about impact-based attribution and how Data Speaks uses Supermetrics to scale their technology business.

Data Speaks' foundation relies on data, and it trusts Supermetrics to feed all their customers' data into one place, BigQuery. This has allowed Data Speaks to scale their business faster without additional headcount.