Welcome to ActiveCampaign's Connection Video for setting up your Salesforce and ActiveCampaign integration. In this video, Alanna will walk you through the process step by step.

This two-way connection is vital for reducing churn, as you can use informed, helpful data to guide your customer's journeys. By seamlessly syncing data between both platforms and leveraging automations to trigger targeted follow-up emails, nurture sequences, and custom lead scoring, you can be confident that no prospect will slip through the cracks.