"Let's ask Google!" Your audience says that (or at least thinks it) countless times, no matter what the question. It's not that Google has all the answers, it just knows how to find them.

As an SEO, your job is to know which question keywords your target audience asks to find the answers you provide. In this article, you'll learn what exactly question keywords are, how Google identifies the best-matching responses, and what you can do to optimize your content for question keywords.