The finalists for the "Upshot Award for Best Demonstrated ROI in Sales" represent multiple industries with different routes to success-but there's one thing they all have in common: They put Oracle CX applications front-and-center to achieve the kind of ROI that would make them stand-out in their respective industries.

In a responsive selling environment, businesses' ability to react quickly to customer demands pays off in the form of measurable returns on their respective investments. This award recognizes the customers who don't let any perceived business obstacles get in their way. Instead, they capitalize on opportunities and take measured risks, allowing them to reap the benefits.

Let's look at how the Upshot Award finalists and winner reacted boldly, quickly, and intelligently to customer demands.