Email deliverability is, simply put, the ability to deliver emails to the recipient's inboxes. It is defined by the ratio between the number of emails sent out and the emails that actually make it to the recipient's inbox. No matter how legitimate an email marketer you are, there are a host of things that you may not even be aware of that lower your email deliverability rates. With data privacy laws becoming more stringent and sophisticated email filters on the rise, it is paramount to know everything that could impact your deliverability capability.