It's a delicate balancing act when creating content for humans that also dominates the Google search algorithm.

This is the biggest challenge that companies face when it comes to unlocking success with their SEO strategy.

And I would advise that you always lean heavily towards writing for the people.

If you can create content for the people:
That they want.
That they need.
That they desire.
That answers their questions.
That adds value to their life.

The rest will take care of itself.

Sure, don't get me wrong, you need to understand the fundamentals of what goes into a well optimized site.

But once you have those boxes checked, prioritize and emphasize the importance of creating content that your people want.