Anyone familiar with the Food & Beverage industry knows that with ever-changing consumer preferences, brands in this space face a unique set of cross-channel marketing challenges.

In our recent State of Cross-Channel Marketing survey and report, we found that Food & Beverage brands are experiencing difficulty with executing cross-channel communications, leveraging their data to deliver personalized experiences, and attributing marketing performance.

And despite their focus on increasing customer engagement and loyalty in the next twelve months, investment in modern customer engagement technology is lagging with spreadsheets acting as the main software of record for these types of marketing activities.

Here, we'll take a look at the specific responses from Food & Beverage marketers to unearth the most frequently used engagement channels, the top blind spots they encounter when executing cross-channel marketing campaigns, and some of the best practices they can deploy to drive success.