Collaborative Selling: How successful B2B companies win more deals as a team | Avoma Blog
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Aditya Kothadiya Aditya Kothadiya
Manish Nepal Manish Nepal
Yaagneshwaran Ganesh Yaagneshwaran Ganesh
17 min read
Collaborative Selling: How successful B2B companies win more deals as a team | Avoma Blog
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The old definition of collaborative selling was only focused on working together with customers to close a deal. Yes, customers are an integral part of collaborative selling. But so are people from the marketing, product, customer success, customer service, legal, and even HR team who rally behind the sales team to help them get through each deal. In this blog post, we talk about how successful B2B companies win more deals as a team.

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