"LinkedIn is expensive." Kenna Rooney, Digital Marketing Manager at Intentsify, kicked off our masterclass with this warning. LinkedIn is the most expensive ad platform and can be daunting - but it doesn't have to be.

This was not your average webinar. Hannah Swanson, Senior Director of Marketing at Intentsify actually called it the "anti-webinar." We hosted it for a simple reason. The Intensify marketing team uses Intentsify every day, and we want to show you how to get similar results. We have even uncovered new use cases for intent data, specifically for paid search and paid social channels. We know that the best marketing strategies are signal-based, but activating on intent data is the hardest part.