Today, nearly 52% of data in the CRM is inaccurate and 40% of all B2B leads contain bad data.

If someone asked you to quantify just how accurate the data residing in your sales and marketing systems is, would you be able to?

Are you aware of how unreliable data in your systems is affecting your sales and marketing teams?

Ask yourself:

Do your sales reps spend a lot of time doing their own manual research on prospects?
Do they have to use other systems to validate your CRM data?
How much more effective would your marketing be if cleaner, more accurate, and complete data fueled your segmentation efforts?