I know there's a wide variety of people who read this blog. It's similar to my audience from the Marketing For The Now series; we have everyone from second year art students to CMOs. We also have a lot of entrepreneurs, and a lot of them have the same question when they're starting out: "how much do I spend on marketing?" They want to know how much to spend, and where. My friends, they should be asking what to spend. My answer to those who are starting from scratch? Sweat, not coins.