From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin's CRO Journey (ft. John Ostrowski)By Sneh Ratna Choudhary30th Jan 2023 – Hailed as the "most important marketing activity," CRO has come a long way. The abundance of courses, blueprints and frameworks has made it easy for even a complete beginner to learn the