These days, it seems like the world of marketing moves faster than the speed of light. There's always a new term to learn, strategy to enact, or best practice to deploy. We often forget some of the best tried-and-tested marketing strategies in this constant change and novelty. One of these neglected strategies is, undoubtedly, phone calls.

Phone calls remain the best tool for marketers to use, providing a wealth of information about what your customers want and need - in their own words. However, a significant portion of this potential remains untapped. Analyzing a single phone call transcript is easy - but not so easy when you have to review an entire team's transcripts. Enter CallRail's AI-powered call insights. These insights prove invaluable to marketers, agencies, and business owners. But how exactly does it work?