If your agency is using a simple call tracking solution – such as the one offered by Google – you're limited to basic insights like the time a lead called and which tracking number they used. But if you're serious about optimizing your call-based marketing campaigns for your clients, and want to fill in lead intelligence gaps, you'll need to power up your call tracking with a more sophisticated platform such as CallRail.
Instead of looking through a peephole, you'll be opening the door to the full journey of your clients' customers. By aligning simple and accessible tools and features, you can:
Ensure you're tracking the marketing sources driving the most calls.
Learn how Google Ads are helping with conversions.
Find out which web pages customers visited before and after they called.
Optimize landing pages to get more visitors and better leads.
Discover which search terms are worth the investment.
Here are some of the ways CallRail can fill in the missing data in your marketing efforts for clients.