CallRail, an AI-powered lead intelligence platform, has announced its integration with Adobe Analytics, a digital customer journey analytics provider. The integration allows businesses to connect calls to online interaction data, providing complete visibility into the customer journey for better marketing ROI optimization. With this integration, marketers can track offline and online touchpoints, optimize bidding, and improve overall marketing effectiveness, making it easier for businesses of all sizes to market with confidence. CallRail's ecosystem includes over 50 technology partners, and this integration with Adobe Analytics is another step in enhancing its lead intelligence capabilities.