As well as being a handy skill at school reunions and cocktail parties, facial recognition, specifically AI facial recognition, is hugely beneficial to those with hefty amounts of files sitting in a Digital Asset Management (DAM) system. Why? Because AI facial recognition automatically identifies and 'tags' specific people across thousands of files making them instantly searchable. Imagine being able to find key executives, talent or specific groups of people simply by entering their name. There is a big role for facial recognition in digital asset management when it comes to efficiency and compliance. We highlight the advantages and real-word uses to help you make the most of this powerful tech.