Table of Contents
What is a social media benchmark?
How to find social media benchmarks
Q4 2023 social media benchmarks by industry
4 ways to use social media benchmarks to grow your social presence
Social media benchmarks FAQs
How do you know the "right" number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends.

That's where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing - and a better sense of what those 100 likes really mean.

Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q4 2023) benchmarks for key industries to help you understand how your social results stack up right now.