When we think about great customer experience, it's easy to get caught up with all the things that go into that experience: the fonts, colors, overall design, navigation, content-there's a lot to consider. But there's another component to CX that can instantly delight-or disappoint-your customers that you might be overlooking. It's small, and if you blink, you might miss it: it's called microcopy, and when done right, it helps to remind your customers that there's a human behind all that code and design.