‎Cheat Code #23: Let Empathy Be the North Star of Your Content Strategy

This week on Marketing Cheat Codes, our guest is content marketing superstar Cathy McKnight, Chief Problem Solver at The Content Advisory. Cathy shares her not-so-straight path into our favorite industry, and recalls her time at startups, what it was like to go through several acquisitions in a row, and perhaps most importantly: what it was like to be the only woman in the room. Today you can find Cathy consulting for some of the biggest companies in the world, when she's not hosting her new podcast or crafting excellent educational materials to share at conferences and publish online (seriously, check out her LinkedIn profile). Press "play" now for some great new Cheat Codes!