Shaan (@ShaanVP) and Sam (@TheSamParr) break down the events business step-by-step. Sam explains how he grew HustleCon from nothing into a powerhouse. Sam shares numbers and the techniques he used to generate sales and keep costs low. It's a masterclass on how to run an events business. The guys also discuss the "Billie of the Week" Sam Bankman-Fried, and how he became a billionaire at 29 from crypto. At the end, they brainstorm on the idea of "accountability coaching for X".