Plenty of event planners and marketers turn to roadshows during the summer months. Whether you're looking to build a following for a new product launch, catalyze thought leadership discussions revolving around your brand, searching for client feedback or simply looking to generate new leads in a new way, roadshows are a creative alternative to more standard or stationary events.

If you're looking to take on this traveling event format⁠ or if you're simply looking to enhance your past roadshows⁠ here are a few ideas, techniques and strategies to ensure your roadshow is as successful and fruitful as possible: