Associated with
Renny Fidlon
Posted Apr 7, 2022
•
5 min read
What is Marketing Resource Management?
Marketing Resource Management, specifically in the distributed marketing space, allows brands to plan and unify all their marketing resources into a single centralized and comprehensive software solution built for hyperlocal marketing, with the ability to manage funds, allocate budgets, and see ROI with marketing analytics on brand-to-local campaigns.
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