In order to enjoy the best possible return on investment from the events you're sponsoring or exhibiting at, you need to take a strategic approach with a view to moving leads through the marketing and sales pipeline with as few barriers as possible. That requires personalization and excellent timing, which are only possible if the key information about your leads is readily accessible. This is why events exhibitors need an effective way to gather and qualify leads and follow-up with them later on which is where lead retrieval apps come in.