We love a good cross-channel marketing strategy. Quick refresher: when we say cross-channel marketing we mean when a customer, regardless of how they interact with your brand (mobile, email, web, etc.) has a consistent experience. The key to creating a seamless cross-channel customer experience is using the right platform (*cough cough* Iterable).

Care.com, a leading two-sided marketplace where people can find caregiver jobs and high-quality family care, recognized the importance of creating a cross-channel experience and switched to Iterable to make that happen.