As the Thanksgiving season rolls around, consumer excitement and spending are set to soar, with 34% of shoppers planning to increase their Thanksgiving spending, according to Circana's recent surveys. Last year alone, Thanksgiving week saw a $2.4 billion surge in grocery purchases, underscoring the holiday's impact on consumer behavior. To highlight how brands are tapping into this holiday momentum, we used the Captiv8 platform to take a closer look at the top influencer marketing ads from 2023 that mentioned Thanksgiving. In this blog, we're spotlighting standout Thanksgiving influencer marketing campaigns that created meaningful connections with audiences in the lead-up to the big day.