The immediate future of the internet can be boiled to one word:

Video.

In less than 2 years, more than 80% of all consumer web traffic will be video.

Companies, even SMBs, have taken notice, and have begun adapting, rapidly.

According to Wyzowl's recent research, 85% of businesses use video as a marketing tool, up from 63% in 2019.

But, is expanding video and video marketing initiatives in themselves enough?

How can you deem a marketing initiative as successful if you can't gauge how it resonated with your audience? How are you supposed to know whether the video you set aside a good chunk of your budget for is hitting the mark? How do you know whether viewers, inspired by what they watched, then go on to explore your offering; or, better yet, actually purchase something on your ecommerce store or schedule a meeting with you?