Every marketer strives for a superior SEO strategy to connect with their target audience. The question is, how?

Tapping into targeted long-tail keywords is one way you can get an advantage in ranking higher on the search engine results page (SERP) and reaching the right people. As a bonus, there's often less competition than short-tail keywords.

Get the tools you need to make SEO work for you. Keep reading to learn what long-tail keywords are, why using them properly can increase your organic traffic, and how to identify the ones that drive impact.