Learn how to save time and publish better content by leveraging AI and NLP in your customer journey planning process. Kim Scoppetta, Sr Director of Content at NP Digital, and Jeff Coyle, Co-founder and CSO of MarketMuse, discuss how to show expertise and create content with the right intent across every part of the buyer journey. You'll learn how to use NLP and generative AI to save time, what to include in your Content Brief, safe ways to incorporate ChatGPT into your process, and the importance of intent when creating content. Tune in to learn how to leverage AI and NLP for a better customer journey planning process!