Marketers possess a powerful asset: understanding customer preferences and motivations. Nescafé exemplifies this by utilizing interactive stories in their NE'APP to gather insights on when, why, and how often customers consume Nescafé 3in1. These insights are instrumental in shaping future campaigns. The NE'APP Stories achieve a remarkable engagement rate of 50%, with a strikingly high response rate of 92%. Polls, quizzes, and emoji reactions within these stories serve as potent tools for gathering invaluable customer input rather than just being entertaining features.