Emily Singer on 'Blanding,' the worst DTC tactics, and what brands shouldn't do on Instagram
69 min read
Emily Singer on 'Blanding,' the worst DTC tactics, and what brands shouldn't do on Instagram

Singer discusses the types of DTC marketing tactics that really impress her, how brands should and should not show up on Instagram, and why this new intersection of brands becoming media companies-and media companies becoming brands-is a phenomenon that's maybe not built to last.

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