It's a tough time to be a fashion retailer and even tough to be a specialty store retailer of private label apparel or SPA.
H&M received more total traffic over the past year, but traffic is down over the year. UNIQLO's traffic increased by 11% in the same time.
UNIQLO receives a high proportion of its traffic from Reddit, specifically from a single subreddit aimed at finding fashion bargains for men.
We have already covered extensively the downturn in offline fashion retailing that has leaked into the online world. The "retail apocalypse" as some are calling it, presents a challenge to every retailer to find ways to differentiate their brand and reach the consumers who are still willing to purchase.