Spearheaded by TikTok's dynamic short-form videos that entice users into an addictive infinite scroll, the social media landscape has shifted from social connection-driven feeds to content-driven ones enter short form content.

Content is served up to audiences profoundly differently in 2023, favoring quick, popular and trending content over updates from those they follow. Platforms like Instagram, Facebook, and Pinterest have also introduced short form content, making the format and a shift from static images an inevitable part of the social landscape