If you are familiar with the Adobe Cloud Ecosystem, you've likely heard the term. If you are familiar with the Adobe Cloud Ecosystem, you've likely heard or seen the term "content supply chain" somewhere. With Adobe's latest announcement of its new product, GenStudio, it is clear that its efforts and innovations aim to optimize and support your content supply chain. In this post, we'll explain as simply as possible what we refer to when we use this trendy term.