When did e-books become a content marketing staple? It's tough to say when, exactly, but they are just that-a staple for your content marketing efforts.
But e-books are also incredibly daunting, especially if you've never written one before. Just the sound of the project is intimidating.
There are also other fears-what if you spend your precious time and resources creating this masterpiece and no one reads it and it generates zero leads?
Worry no more. Here's a step-by-step guide for creating your next e-book and ensuring it gets read and shared: