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Posted Jan 12, 2022
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4 min read
How to Choose a B2B Customer Data Platform. Better Segments. Better Activation. Better Decisions.
In the last three blogs in this series, we discussed how to get your data together to fuel great buyer profiles and then how to use AI/ML-driven identity resolution to match incoming leads and changing buying signals with each of the profiles. Now let's look at how to turn those profiles into actionable segments to drive your business.
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