The Stigma Behind Measuring Social Media ROI (and How to Overcome It)
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Posted Nov 21, 2022
The Stigma Behind Measuring Social Media ROI (and How to Overcome It)

Everyone knows that social media marketing is a must-have marketing tactic. But, in a tightening economy, big question marks are starting to gather over the true value of social media activity: How much revenue did that post bring in? You spent $X dollars creating that reel, so how many conversions did we get? Yes, I can see the increase in likes, shares, and retweets, but what does that mean in terms of sales and, more importantly, my bottom line? As a CMO, the buck stops with you. It's your job to provide answers to these questions. But proving Social Media

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