Everyone knows that social media marketing is a must-have marketing tactic. But, in a tightening economy, big question marks are starting to gather over the true value of social media activity: How much revenue did that post bring in? You spent $X dollars creating that reel, so how many conversions did we get? Yes, I can see the increase in likes, shares, and retweets, but what does that mean in terms of sales and, more importantly, my bottom line? As a CMO, the buck stops with you. It's your job to provide answers to these questions. But proving Social Media