B2B Buying and Selling: Linking the Cause and Effects-Frank Cespedes Offers Sales Insights
Associated with
Frank Cespedes Frank Cespedes
6 min read
B2B Buying and Selling: Linking the Cause and Effects-Frank Cespedes Offers Sales Insights
Read now

Sales expert Frank Cespedes of Harvard Business School talks to CIENCE about his new B2B sales management book and the importance of linking the cause and effects of buying and selling.

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up