In this episode of Sunny Side Up, Alex Pavia interviews Ellina Shinnick to discuss key strategies to navigate the challenges of modern marketing and leadership. Ellina shares her extensive experience in managing complex roles, emphasising the need for focus, curiosity, and discipline in today's marketing environment. She delves into her approach to omnichannel strategies, team building, customer understanding, and leveraging generative AI while maintaining a crucial human touch in content development. Ellina's insights extend across various aspects of marketing, from digital transformation in traditional industries to the nuances of content creation in complex sales environments. Her perspective offers invaluable advice for both seasoned and emerging marketers in the SaaS and B2C sectors.