Associated with
Emily Moschet
Neha Aletty
Brandon Liu
8 min read
Growth for Gaming: How Embracing a Player-Centric Approach Drives...
Increasing player lifetime value (LTV) is a critical initiative for any gaming brand. To achieve this goal, marketers and product owners need a thoughtful, player-centric engagement strategy for retention and monetization, as well as processes and organizational structures for shared goals and...
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