Keep fashionistas happy with 3 demand forecasting steps
Keep fashionistas happy with 3 demand forecasting steps
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Stylecaster predicts 2021 fashion trends will include faux leather everything, statement coats, baguette bags (inspired by the Fendi baguette), chic loungewear, shackets (not exactly a coat), and chunky-soled shoes.

Even if a fashion retailer already has these hot items in its merchandise assortment, does that mean they are ready with the right amount of retail inventory on hand, in the right location to keep customers happy?

Our Oracle consumer research revealed that 47% of respondents listed out-of-stock merchandise at the top of their list for a lousy shopping experience. Additionally, 63% are unwilling to wait for an item to be back in stock before trying another brand or going elsewhere. A lack of inventory is the fastest way for retailers to lose loyal customers. So what can be done?

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