Like many B2B technology companies, webinars are a core part of CEIPAL's marketing strategy. However, modern-day marketing requires modern-day solutions, and GoToWebinar left a lot to be desired from an attendee and organizer experience.
Srishti Choudhury, Senior Manager of Events at CEIPAL, shares why the company decided to elevate its event experience and consolidate all events,webinars and conferences with Goldcast.