Bitext develops the most accurate multilingual text analysis engines in the marketplace, and it has grown rapidly since its foundation in Spain in 2007. By 2016, it had already secured its first round of seed funding and opened an office in San Francisco. However, it needed to get more strategic about its marketing so that it could keep pace with its own success. Bitext hired a digital marketing specialist, and her first order of business was to sign up with HubSpot. Since then, the company has increased its website traffic by 7X and its leads by 10X.