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Konstantin Valiotti
Posted Jan 5, 2023
•
26 min read
User activation: the data-driven approach to building onboarding
If another person doesn't like you right away, you have to expend a lot of energy to change that perception. The same thing happens with digital products. The only problem with this is that you don't have a second chance to change perceptions. There are ways to reach users outside of your product.
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